Re-branding it's name
The Bossier Chamber of Commerce celebrated business and a new initiative at the Centurylink Center in Bossier City. Five hundred business executives and professional were treated to a night on the town at 2012 Annual Report gala for the chamber. The agenda included the recognition of the chamber's new board of members and the announcement of a new brand to drive businesses to Bossier. They call it "Bossier Innovates" and organizers say the new brand will not only update the charter of the chamber it will re-brand the image of Bossier. "Bossier Innovates is just a new way for us to tell not just the region, but the world that things are different here in Bossier City than the thing they may remember in the past and if they're looking to locate their business here, this will be a great place to locate," Jason Smith, 2013 Chamber Chairman said. The chambers plans to start marketing the new brand with billboards and through social media.
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