Hundreds of motorists took advantage of the cheap gas -- filling the parking lots of a church across the street from the station and a school just down the street.

Police directed traffic and tried to keep some sense of order to the promotion by Horseshoe Casino, which began at 10 a.m. and would run until 2 p.m. at the Raceway at Old Minden Road and Interstate 20. Many people waited a couple of hours to get their cheap gas. 

People could buy up to 10 gallons of regular unleaded gas at $1.40 per gallon. It was limited to the first 1,000 vehicles, and payments had to be in cash.

The promotion was part of Horseshoe casino's 14th anniversary in Bossier City. Horseshoe held the event in conjunction with KTBS and Cumulus radio.

Motorists paid in advance at the parking lots and then pulled into the station to get their cheap gas. Overflow parking was handled at Horseshoe.