In the second year without Jerry Lewis, the MDA Telethon won't even be a telethon this year.
The Muscular Dystrophy Association believes telethons are a little too "old-school."
The MDA instead aired a three-hour prime-time special on Sunday.
Future programs will now be pre-recorded, which executives say helped them draw better talent.
They think older viewers are more likely to watch new performances than younger viewers are to suddenly discover Jerry Lewis.
Since the show is no longer live, it means you can also say goodbye to telethon mainstays like appeals for donations or the running tote board.
MDA Telethon drops telethon format, won't feature Jerry Lewis
Published On: Sep 03 2012 12:25:03 PM CDT
Updated On: Sep 03 2012 12:43:47 PM CDT
Advertisement
-
Copyright 2012 by CNN NewSource. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Comments