Soul of the South network hits airwaves on Memorial Day - KTBS.com - Shreveport, LA News, Weather and Sports

Soul of the South network hits airwaves on Memorial Day

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A new network targeting African American viewers will soon be hitting the airwaves.
After receiving $10 million dollars from the State of Arkansas and private investors, the "Soul of the South" network will launch in 30 markets on Memorial Day.
The Little Rock based network is expected to bring a blend of entertainment, news and information programming to the South.

General Manager Matthew Mixon says the 24-hour network will target areas with large populations of African Americans.

"We are as far East as Orlando, and we are as far North as Chicago and Philidelphia, but we concentrate mainly across the southern states," said Mixon.

Several Arkansas entities have lent their financial backing to the project, including the Arkansas Development Finance Authority, which contributed about $1 million dollars and the Akansas Eonomic Development Commission, which approved a half a million dollar renovation grant and more than $1.5 million dollars in tax credits.

Mixon says the project has been in the works for several years, but could not launch until it received substantial funding.

"We had several Arkansans that stepped up to participate in backing our company," said Massey. "it was very important and a great confidence when the state also contributed."

Governor Mike Beebe says Arkansas is proud to be the point of origin for the signal of southern culture and diversity.

The network will feature comedies, dramas, documentaries, original programming and 5 hours of news each day.

About 150 jobs will be added to the Little Rock area when the network launches.

The network is expected to reach 30 to 40 million households by late Summer.

While the official launch is Memorial Day, network officials say the entire state of Arkansas should be able to see their programming by July 1st.

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