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Advocare out, Independence independent - KTBS.com - Shreveport, LA News, Weather and Sports

Advocare out, Independence independent

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SHREVEPORT, La -

KTBS 3 Sports has confirmed that Advocare will be ending its sponsorship of what had been the Independence Bowl at the end of this season.  The company's five-year deal is coming to an end.  Advocare has become much more active in racing sponsorship, especially with Roush Racing.

A source close to the situation tells KTBS 3 Sports the bowl is much better financially than it has been in the past and has strong conference agreements with the SEC and ACC along with a solid television agreement through 2019.  

It is curious that Advocare pushed to rename the bowl the "Advocare V100 Bowl" in the final year of its agreement, then decide not to renew.

The bowl game will be actively pursuing new sponsorship.

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