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Dog Park Profiteers - KTBS.com - Shreveport, LA News, Weather and Sports

Dog Park Profiteers

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SHREVEPORT, La. -

It's a time honored tradition: memorabilia.

With every election, professional sports championship, or even celebrity arrests come the t-shirts.

You can count on enterprising individuals to make a cold hard cash off hot topics.

Marketing strategist Amy Kinnaird says when a subject like the dog park debate heats up Shreveport city council meetings, you'll see third parties pick up on it whether it's out of support or simply to cash in.

"It's probably more to be a part of it," Kinnaird says. "'How can I make some money off of this deal?' Some people probably do. And there is a whole deal called advocacy apparel or advocacy items."

A local T-shirt company is printing up crew-necks with the question "Dog Park?" and a caricature of Mayor Cedric Glover. Shreveport Dog Park Alliance attorney Dan Keele even wore one to the city's administrative conference November 25th.

With eight years experience as a groomer Tammy Rushing recently opened her dog daycare capitalizing off the controversy by branding her location "Shreveport's first indoor dog park."

"With the dog park situation, hopefully, this will be something until the can get all that solved that they can utilize," Rushing says of her Youree Dr. location.

"I think that's probably brilliant marketing," Kinnaird said of Rushing's business.

Luxury Grooming's grass and waterfall may be artificial, but the money coming in is real. More than six months in the making, Rushing's open for business even as the official park battle lags on.

Marketing experts warn that current events usually fade from headlines as quickly as they make them. People can make a quick buck off most of these situations, but there's not much staying power.

"Does it have legs?" Kinnaird asks. "Will it stand time? An issue that's very localized like our dog park, they'd probably do okay for a little while then it gets resolved, and I'm not sure that there's anything more to it."

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