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Roll 'em! Landrieu goes on TV ad offensive - KTBS.com - Shreveport, LA News, Weather and Sports

Roll 'em! Landrieu goes on TV ad offensive

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SHREVEPORT, La -

Television ads are already rolling for next year's U.S. Senate race in Louisiana. Mary Landrieu is on the defensive for her support of Obamacare, while a Democratic PAC goes on offense against her chief Republican opponent.

Landrieu's ad that's running across the state utilizes news clips, illustrating how Landrieu introduced a bill to let millions of people keep their individual insurance plans that were being cancelled under the Affordable Care Act. Though her bill went nowhere, Landrieu takes credit in the ad for pressuring President Obama into keeping his "keep your health care plan" promise.

But, says KTBS political analyst Trey Gibson of the ad, "It won't have the opportunity to be effective."

For one thing, Obama's offer to let individuals keep their old policies is only good for one more year. For another, Gibson says there's more bad news to come on Obamacare, such as, by the administration's own estimates, approximately 80-million Americans losing their employer-based insurance in 2014.

"As the ad comes out, another issue with Obamacare will hit the news, and it's going to completely make the ad obsolete," Gibson says.

In another ad, the Democrats' Majority PAC takes aim at Landrieu's top challenger, GOP Congressman Bill Cassidy, for his support of a Republican budget plan that would raise the retirement age and Medicare costs. The ad also slams his support of a government shutdown "16 times," according to the announcer.

Gibson also doubts the effectiveness of that ad.

"Voters' memories don't last the long," he says of the brief shutdown.

But Democrats may go back to the health care issue to try to portray Cassidy as a hypocrite. He wants to repeal Obamacare. Yet as a state senator in 2007, he proposed a state-run health insurance exchange similar to what would become Obama's federal law. However, Cassidy did not mandate coverage and his bill did not pass.

"But I don't think those reforms are going to be anything compared to the constant reminder of Obamacare," Gibson predicts.

There is a third candidate in the race. Republican Rob Maness, a retired Air Force Colonel from Madisonville, who has TEA party support.

According to a poll by Southern Media & Opinion Research last month, Landrieu leads the race with 41% percent support, followed by Cassidy at 34% and Maness with 10%. So the poll indicates it'll be difficult for Landrieu to survive a runoff.

The Louisiana race is seen as one that could help Republicans tilt power in the Senate in their favor, as well as the race in Arkansas, where Senator Mark Pryor faces a stiff challenge from Congressman Tom Cotton.

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