Quantcast

How Margaritaville impacted riverboat gaming market in its first - KTBS.com - Shreveport, LA News, Weather and Sports

How Margaritaville impacted riverboat gaming market in its first 6 months

Posted: Updated:
BOSSIER CITY, La. (KTBS) -

Six months ago the Shreveport-Bossier riverboat gaming market expanded with a new casino on the Red River.

Before the building went up, before the dirt was even turned, Margaritaville developer William Trotter made a strong statement.

"We're going to bring in seven million people to this spot right here," Trotter told former KTBS anchor Ed Walsh in 2011. "So if you add our numbers to their numbers, that's 13 to 14 million people here over a 12 month period."

Because Margaritaville opened in the middle of June, we only have five and a half months of admission numbers from the State Police. But is Margaritaville on the right track?

Since it opened, more than 1.1 million people walked into Margaritaville's casino. That's just 16 percent of the 7 million Trotter predicted, not even close to half way.

As for a combined total, over the same six months a little more than 5 million people entered all six boats on the Red River. Still really far from the 13 million Trotter said would come in a year's time.

But Barry Regula, Margaritaville General Manager, is satisfied with the numbers so far.

"We're able to help grow the market seven percent, which is not where we'd like to be but it's well on its way to what we're hoping to accomplish," he said. "So we're very pleased with the great reception we've had to the opening of our property."

Regula means the market grew seven percent over the same time period in 2012. But for the 2013 calendar year, the market has only grown 2 percent.

"We saw quite a few local people when we initially opened, but we also saw people from regional destinations—Dallas, Little Rock, Houston, Waco, Collin, College Station," Regula said. "People who had not been in the market for several years."

Margaritaville's strongest months in attendance were right after it opened, but it is still second place to Eldorado each month except August when it had the most people playing there.

"Usually the new casino, particularly if it's a new casino with a marquee-type name like Margaritaville, probably for the first year- year and a half is going to be the big player in the market," said Dr. David Hoaas, an economy professor at Centenary.

Hoaas said he expected Margaritaville to perform better in the first six months. He did predict that the other boats would lose players when it first opened, and they did—but now the numbers seem to be leveling off.

"The individuals going to our casinos are much more of a local market than I expected," said Hoaas. "After they've checked it out, after they've seen it, they've gone back to their kind of usual gaming locations."

Not what Trotter said would happen in 2011.

"We're not going to take from their pie," he said. "What we're gonna do, we're gonna grow this market by 12.5 percent."

"They're going to need to attract more people form outside this area," said Hoaas. "They're going to have to spend some marketing dollars elsewhere. They're going to have to get more opportunities for people to do things."

And Regula recognizes that. He said Margaritaville is still on the upward slope. They continue to rev up their advertising in other markets as well as plans for the future.

"Look for more headline entertainment," he said. "Look for more things that focus on the pool and our outdoor dining venue. Look for more specials and events running out of our Margaritaville restaurant."

Regula said the company looks to develop the land around the casino to bring even more options to the area.

That's exactly what Hoaas said the gaming market needs in order to continue to grow.

"Once we have some type of opportunity for families to bring their children here, whereby the parents can do gaming and the children can do something else, like a water park or something like that," Hoaas said. "I think that's really the next step to have any type of large increases in this particular market."

The Shreveport-Bossier Convention and Tourism Bureau is conducting its own study on Margaritaville's impact on the market in its first six months. That information should be released at the end of this month.

RELATED ARTICLE: New casino boat bound to make waves in the market (June 2013)

  • News NowMore>>

  • National gay rights group hires Arkansas director

    National gay rights group hires Arkansas director

    Monday, July 28 2014 7:40 PM EDT2014-07-28 23:40:54 GMT

    A Little Rock native who has worked for several nonprofits will be the first Arkansas director for the nation's largest lesbian, gay, bisexual and transgender civil rights group.

     

    A Little Rock native who has worked for several nonprofits will be the first Arkansas director for the nation's largest lesbian, gay, bisexual and transgender civil rights group.

     

  • Calvary's Patterson de-commits from Arizona

    Calvary's Patterson de-commits from Arizona

    Monday, July 28 2014 7:37 PM EDT2014-07-28 23:37:30 GMT
    Calvary junior quarterback Shea Patterson has been one of the most talked about quarterbacks in the country. 
    Calvary junior quarterback Shea Patterson has been one of the most talked about quarterbacks in the country. 
  • Appeals court upholds gun rule

    Appeals court upholds gun rule

    Monday, July 28 2014 7:35 PM EDT2014-07-28 23:35:05 GMT

    A federal appeals court has upheld the government's right to demand that gun dealers in Southwestern border states tell authorities if someone buys more than two semi-automatic rifles within five days.

     

    A federal appeals court has upheld the government's right to demand that gun dealers in Southwestern border states tell authorities if someone buys more than two semi-automatic rifles within five days.

     

  • KTBS 3 InvestigatesMore>>

  • KTBS 3 Investigation finds low levels of chlorine in Shreveport's public pools

    KTBS 3 Investigation finds low levels of chlorine in Shreveport's public pools

    Sunday, July 27 2014 10:00 PM EDT2014-07-28 02:00:13 GMT
    National data from the CDC reveals one in eight pool inspections found serious violations that threatened public health and safety and resulted in immediate closure. Pretty gross, right? 
    National data from the CDC reveals one in eight pool inspections found serious violations that threatened public health and safety and resulted in immediate closure. Pretty gross, right? 
  • Overton Brooks' Patient's appointment cancellation causes concern

    Overton Brooks' Patient's appointment cancellation causes concern

    Friday, July 11 2014 2:28 PM EDT2014-07-11 18:28:29 GMT
    We've been told by many veterans that they receive quality care at the V.A. hospital in Shreveport. But for some getting an appointment to see their caregivers is the challenge. According to our V.A., they do not have a problem getting patients seen quickly - and the numbers they report echo that conclusion. We’ve uncovered concerns, however, over how their numbers look so good - while patients are still waiting to be seen.“Certainly from my viewpoint here, as a veteran, as a physician, the c...
    We've been told by many veterans that they receive quality care at the V.A. hospital in Shreveport. But for some getting an appointment to see their caregivers is the challenge. According to our V.A., they do not have a problem getting patients seen quickly - and the numbers they report echo that conclusion. We’ve uncovered concerns, however, over how their numbers look so good - while patients are still waiting to be seen.“Certainly from my viewpoint here, as a veteran, as a physician, the c...
  • Overton Brooks Patient says V.A. is lying about access to care

    Overton Brooks Patient says V.A. is lying about access to care

    Friday, July 11 2014 2:14 PM EDT2014-07-11 18:14:50 GMT
    So far we've brought you a whistle blower employee, and then, after two weeks of waiting, you heard the official V.A. response. But it's said that there are three sides to every story.“We're not challenged for access at Overton Brooks, we can provide same day access, that's why we're encouraging same day access, that's why we're encouraging veterans to enroll into our system.” Those are the words from Interim Director at Overton Brooks V.A. Medical Center, Toby Mathew, during the news confere...
    So far we've brought you a whistle blower employee, and then, after two weeks of waiting, you heard the official V.A. response. But it's said that there are three sides to every story.“We're not challenged for access at Overton Brooks, we can provide same day access, that's why we're encouraging same day access, that's why we're encouraging veterans to enroll into our system.” Those are the words from Interim Director at Overton Brooks V.A. Medical Center, Toby Mathew, during the news confere...
  • ArkLaTex SlideshowsMore>>

  • ArkLaTex Adoptable Pets

    ArkLaTex Adoptable Pets

    Monday, July 28 2014 10:51 AM EDT2014-07-28 14:51:53 GMT
    There are lots of animals in the Ark-La-Tex who are looking for that perfect home.
    There are lots of animals in the Ark-La-Tex who are looking for that perfect home.
  • Bossier's 30th Young Marines class graduates

    Bossier's 30th Young Marines class graduates

    Monday, July 28 2014 8:33 AM EDT2014-07-28 12:33:50 GMT
    Photo courtesy Allen J.M. Smith, BPSOPhoto courtesy Allen J.M. Smith, BPSO
    Twenty-nine recruits ranging from eight years old to teen years earned the title as Bossier Sheriff's Young Marines as Class 30 graduated in front of a packed house of 200 people Friday night at the Bossier Sheriff's Substation in Bossier City.
    Twenty-nine recruits ranging from eight years old to teen years earned the title as Bossier Sheriff's Young Marines as Class 30 graduated in front of a packed house of 200 people Friday night at the Bossier Sheriff's Substation in Bossier City.
  • KTBS 3 St. Jude Dream Home opens for public tours

    KTBS 3 St. Jude Dream Home opens for public tours

    Friday, July 25 2014 9:24 AM EDT2014-07-25 13:24:04 GMT
    KTBS 3 St. Jude Dream Home photos courtesy of Courtney Avery.KTBS 3 St. Jude Dream Home photos courtesy of Courtney Avery.
    The 2014 KTBS 3 St. Jude Dream Home is now open for weekend tours.
    The 2014 KTBS 3 St. Jude Dream Home is now open for weekend tours.
  • Assignment EducationMore>>

  • WESLA hosts Operation A+ Stuff the Bus campaign

    WESLA hosts Operation A+ Stuff the Bus campaign

    Monday, July 28 2014 6:43 PM EDT2014-07-28 22:43:33 GMT
    Your generous donations continue to roll in for our Operation A+ Stuff the Bus campaign. Today the bus was parked at WESLA Federal Credit Union on Fern Avenue in Shreveport. 
    Your generous donations continue to roll in for our Operation A+ Stuff the Bus campaign. Today the bus was parked at WESLA Federal Credit Union on Fern Avenue in Shreveport. 
  • No summer break for NSU art student

    No summer break for NSU art student

    Monday, July 28 2014 9:36 AM EDT2014-07-28 13:36:25 GMT
    Crystal Dunning, NSU StudentCrystal Dunning, NSU Student
    Crystal Dunning is spending her summer immersed in the arts. Dunning, a junior from Lafayette at Northwestern State University, is working at the Interlochen Center for the Arts as an intern in the College of Creative Arts.
    Crystal Dunning is spending her summer immersed in the arts. Dunning, a junior from Lafayette at Northwestern State University, is working at the Interlochen Center for the Arts as an intern in the College of Creative Arts.
  • Purses Enjoyed by Others: A fundraiser for educational scholarships for women

    Purses Enjoyed by Others: A fundraiser for educational scholarships for women

    Friday, July 25 2014 6:00 PM EDT2014-07-25 22:00:15 GMT
    Shreveport is the host of Northwest Louisiana's chapter of  P.E.O. with an annual purse drive called "Purses Enjoyed by Others".  The drive is happening now until the event weekend of October 11.
    Shreveport is the host of Northwest Louisiana's chapter of  P.E.O. with an annual purse drive called "Purses Enjoyed by Others".  The drive is happening now until the event weekend of October 11.

  • NationalMore>>

  • Judge OKs record-setting $2B sale of Clippers

    Judge OKs record-setting $2B sale of Clippers

    Monday, July 28 2014 8:40 PM EDT2014-07-29 00:40:22 GMT
    Only final arguments and a ruling remain in the trial to determine whether Donald Sterling's estranged wife can sell the Los Angeles Clippers to former Microsoft CEO Steve Ballmer for $2 billion.
    Embattled Los Angeles Clippers owner Donald Sterling lost his attempt to block the $2 billion sale of the team to former Microsoft CEO Steve Ballmer.
  • Rare storm at California beach hard to see coming

    Rare storm at California beach hard to see coming

    Monday, July 28 2014 8:39 PM EDT2014-07-29 00:39:27 GMT
    A 20-year-old man died after lightning from a rare summer thunderstorm jolted a Southern California beach, injuring or rattling more than a dozen people, authorities said.
    A thunderstorm formed so rapidly over a Southern California beach that experts said Monday it was impossible for anyone to predict a lightning strike would turn a day of carefree fun into one of terror.
  • Abuse suspect dead; 2 marshals, NY policeman hurt

    Abuse suspect dead; 2 marshals, NY policeman hurt

    Monday, July 28 2014 8:36 PM EDT2014-07-29 00:36:40 GMT
    Authorities say a sex-assault suspect got in a shootout with law enforcement in New York City that wounded the suspect, two federal marshals and a police officer.
    A California man who skipped town after being accused of molesting a boy was killed and three law enforcement officers trying to arrest him were wounded in a daytime shootout inside a small smoke shop in one of New...
  • KTBS 3 News Tips

    Send your news tip or story idea to the KTBS 3 Newsroom.  Enter your email address below to get started.

    * denotes required fields
    We're sorry, but only one entry is allowed per person.
    Thank you for your continued interest.

    Thank you for your submission to KTBS 3 News.  A member of our staff may contact you for more information.

Share Your Images
Powered by WorldNow
    Powered by WorldNow
    All content © Copyright 2000 - 2014 Worldnow and KTBS. All Rights Reserved. For more information on this site, please read our Privacy Policy and Terms of Service.
    Advertising | EEO Public File | KTBS 3 Public File | KPXJ 21 Public File