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(GREENWOOD,LA) - With the flowers in full bloom, the Gardens of the American Rose Center in Greenwood was the backdrop for the dedication of the U.S. Postal Service's newest Forever stamp -- the Peace Rose.

The Peace Rose Forever stamp drew applause from a big crowd that turned out to not only see the unveiling, but also be the first in line to buy the stamp. It's thought to immediately become a collectible.

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Asked if he was going to use the panel of 20 stamps he bought at a temporary kiosk at the center, Allen Owings of The American Rose Society replide, "Never!"

Among the special guests were Sonia Meilland-Guibert, the granddaughter of the man who created what would become the Peace Rose in France.

"A special day because it's in memory of my grandfather. For me, it represents friendship between the two countries, United States and France," she said.

In 1939, as the Nazis began to take over his country Francis Meilland smuggled the material to the U-S. And in April of 1945, on the day Berlin fell and the Allies achieved victory in Europe, it was announced in the U-S that the creamy yellow rose with the pink edges would be named the Peace Rose.

Speakers at the dedication ceremony read from historic statements of why it was so named, including the President of the company given credit for saving the flower.

"We are persuaded that this greatest new rose of our time should be named for the world's greatest desire -- peace," said Bradd Yoder, President of Star Roses And Plants.

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Patricia Shanley, President of the American Rose Society, continued with the historic statement, "We believe that this rose is destined to live as a classic in our grandchildren's gardens, and for generations to come."

And a postal official praised the beauty of the stamp itself.

"The stamp is a small masterpiece. Or as we like to say in the Postal Service, a miniature work of art," proclaims USPS Director of Education and Development Susan McKeen.

The 50-cent stamp will be sold as a "Forever Stamp" in booklets of 20 and in coils of 3,000 and 10,000.

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(SHREVEPORT, LA) - The Gardens of the American Rose Center in Greenwood was the backdrop for the dedication of the U.S. Postal Service's newest Forever stamp -- the Peace Rose.

The Peace Rose Forever stamp drew applause from a big crowd that turned out for the unveiling.

Among the special guests was the french granddaughter of the grower who created what became known as the Peace Rose after World War II.

"A special day because it's in memory of my grandfather. For me it represents friendship between the two countries, United States and France," said Sonia Meilland-Guibert.

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Visitors at the dedication ceremony became the first to buy Peace Rose stamp.

The 50-cent Forever stamp is sold in booklets of 20 and in coils of 3,000 and 10,000.

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